Through coaching and HR / Organization Development consulting, Suerte helps people and organizations give language to what is not yet clear,
make choices they can stand behind, and shape change in a way that feels true to them.
To help people and organizations build the capacity to move through change with their own sense of purpose.
Rather than being swept along by change, we help people and organizations notice what feels unresolved, ask honest questions, and turn what they discover into choices and actions they can stand behind.
Through coaching and HR / Organization Development consulting, Suerte supports the capacity to shape change from within.
A world where people and organizations create their own Suerte.
Suerte means "luck" or "fortune" in Spanish.
But fortune is not shaped by chance alone. It is shaped by noticing what we might otherwise overlook, asking honest questions, making choices, and taking action. Over time, these small acts can change the course of a life, a team, or an organization.
For us, Suerte is not luck that is simply awaited. It is fortune that is gradually shaped through one's own choices.
Do the Right Thing
Integrity over appearances
We value integrity over short-term results or appearances. Is this the right thing to do? Is it healthy for the organization? Is it fair and responsible toward society? These questions form the foundation of every decision we make.
Honest Insight
Naming what truly matters
The issues we see on the surface are not always the real issue. Through dialogue, Suerte helps people and organizations uncover the tensions, assumptions, and patterns beneath the surface. We help put words to what has not yet been said, and connect it to choices and actions people can stand behind.
Grounded Experience
Turning insight into practical change
Ideals alone do not change people or organizations. Drawing on over 20 years of hands-on HR and Organization Development experience, we support change with a deep understanding of workplace realities, constraints, and pain points. We do not stop at polished language. We work alongside our clients until insight becomes action in the real world.
We support people and organizations through three core services: HR and Organization Development consulting, leadership development and training, and coaching for individuals and leaders.
Whatever the theme, our work begins by putting words to what feels unresolved — and continues until those insights become choices, designs, and actions people can stand behind.
Through HR and Organization Development consulting, training, and leadership development, we design people and organization practices that connect leadership intent with frontline reality.
Career, leadership, family, parenting, and life design. Whatever your situation, the heart of Suerte's coaching is the same: how do you make choices that are truly your own?
Helping organizations turn people, culture, and leadership challenges into meaningful change.
Contact UsPolicies alone do not change organizations. Training alone does not change behavior. What organizations need is a clear view of what is really happening, language for the gaps between leadership, HR, and the frontline, and practical design that turns insight into action. Drawing on more than 20 years of HR and Organization Development experience, Suerte provides support tailored to each organization's context, constraints, and aspirations.
To make choices about your career and life that truly feel your own.
Contact UsCareer, leadership, family, parenting, and life design. Whether you are working, taking time away from work, living abroad, or carrying family responsibilities, the heart of Suerte's coaching is the same: how do you make choices that are truly your own? When we are too bound by others' expectations, past roles, or previous successes, it can become difficult to see what we truly want. Through dialogue, we help put words to what feels unresolved or uncertain, and connect it to choices and actions you can stand behind.
Suerte's work does not rely on intuition alone. Where helpful, we draw on assessments and structured coaching frameworks to support self-understanding, relational dynamics, decision-making, and behavioral change.
We do not apply assessment results or methodologies as fixed templates. We use them as materials for deeper dialogue, after clarifying the situation, the questions beneath the surface, and the direction each person or organization wishes to move toward.
The Hogan Assessment is a multidimensional assessment of workplace personality. It looks at three dimensions: the Bright Side (how people tend to engage with others when at their best), the Dark Side (behavioral tendencies that may emerge under stress), and the Inside (core goals, values, and motivations).
We use the Hogan Assessment to support self-understanding, leadership development, career decision-making, and the clarification of workplace relationships and dynamics. Rather than treating results as labels, we use them as material for dialogue, helping individuals understand their patterns and consider how to make choices more intentionally.
In Suerte's coaching, we do not rush to quick answers. We begin by carefully putting words to uncertainty, discomfort, and what feels unresolved. What is the source of friction? What truly matters? Which choice can you stand behind? What needs to change — in yourself, in your relationships, or in the organization?
Rather than offering temporary encouragement or answers from the outside, we create dialogue that helps each person think, choose, and act in a way that is truly their own.
I have spent more than 20 years working in HR and organization development across Japanese corporations and major global companies. My work has covered nearly every area of HR except payroll, including recruitment, labor relations, talent management, organizational development, and HR policy design. I have also led teams as a manager.
I hold a bachelor's degree from the Faculty of Foreign Studies at Sophia University and an MBA from Waseda Business School, where I graduated as valedictorian. I am certified to use the Hogan Assessment and continue to study coaching methodology systematically.
Having changed schools frequently from an early age due to my father's work, I naturally developed the habit of observing new environments, interpersonal dynamics, and the atmosphere in a room. In my third year of university, I spent a year as an exchange student in Argentina, traveled across South America, and experienced what it means to live amid diverse values and constant change.
After years of working with organizations through HR, I came to believe that neither people nor organizations are moved by well-designed policies or logic alone. At the same time, I have also seen that when what feels off is not ignored — when it is carefully put into words and connected to the right dialogue and design — change can gradually take form.
I founded Suerte Inc. to put what I have experienced, witnessed, and thought through to use for individuals and organizations navigating uncertainty. Today, through coaching and HR / Organization Development consulting, I work alongside individuals navigating career and life decisions, leaders facing complex choices, and organizations seeking to shape change from within.
I also write a note series titled "Translating common workplace phenomena through an HR lens," where I put words to the unease, questions, and tensions that arise in organizations through the lenses of HR, organizational culture, career, and the talent market.
note: Translating workplace experiences through an HR lens →
The words I hold closest are those once given to me by an HR mentor: “Pay attention to what feels off.” Suerte's work begins from this same place.
At Suerte, we do not begin by proposing a fixed service. We begin by listening carefully to your current situation and thinking together about what kind of support would truly be useful.
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Please share your current situation, concerns, and anything you would like to clarify or discuss, to the extent you feel comfortable. All information will be handled in strict confidence.
Contact Us02
In an approximately 30-minute conversation, we listen to what is happening now, what you would like to clarify, and where you hope to move next. Even when many issues are intertwined, we work together to identify the key questions worth addressing.
This is not simply a service introduction. It is a session to clarify your current situation and identify what may be useful to consider next.
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Based on the initial conversation, we may propose the scope, duration, and approach of support. Once both parties are aligned, we formally begin working together.
Fees are discussed individually based on the nature of your inquiry and the scope of support required. The initial consultation is provided on a paid basis. Before any formal engagement begins, we will clearly communicate the fees, timeline, and approach.
Please share your current situation, concerns, and anything you would like to clarify, to the extent you feel comfortable. All information will be handled in strict confidence.
In the initial consultation, we will use what you share to clarify what is happening now and what may be useful to address in order to move forward.
| Company Name | Suerte Inc. (株式会社スエルテ) |
|---|---|
| Representative Director | Ayami Okada |
| Founded | March 2, 2026 |
| Address | 5F Ginza Fugetsudo Building, 6-6-1 Ginza, Chuo-ku, Tokyo, Japan |
| Japan Corporate Number | 7010001263332 |
| Business | Coaching / HR and Organization Development Consulting / Training and Workshop Design & Delivery |